Google removed 2.3bn ‘bad ads’ in 2018 to tackle fraud and misinformation

March 14, 2019
Google took down 2.3bn ads across its network last year, nearly one billion fewer “bad ads” it had to remove in 2017. The tech giant also terminated nearly one million bad advertiser accounts, about twice as many it axed in 2017. Google introduced 31 ad policies in 2018 in response to new scams. Some policies include …

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Consumers in Asia Pacific prefer to use smart assistants for entertainment

March 14, 2019
Smart assistants are being underutilized by consumers in Asia Pacific as they prefer to use these devices for entertainment purposes as opposed to assisting with everyday tasks, according to a report. Consumers were excited about the conveniences and potential that the likes of Google Assistant and Amazon Alexa present, with these two devices making up 80% of conversations …

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Enterprise Marketers Realize Significant Financial Returns through Data-Driven Personalized Engagement

March 14, 2019
Customer Engagement and Loyalty Platform Helps Enterprises Achieve Substantial Increase in Customer Spend SessionM, the leading customer engagement and loyalty platform, has released data from a recently conducted survey regarding loyalty campaign successes from enterprise clients in the retail, consumer packaged goods (CPG) and quick service restaurant (QSR) industries. By leveraging first-party data to engage …

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Alyce Partners with Outreach to Improve ABM Execution with AI-Powered Direct Mail and Swag

March 14, 2019
Alyce, the leading AI-powered B2B gifting platform, announces their partnership with Outreach and upcoming integration in their Galaxy partner program to bring hyper-personalized direct mail and swag into the innovative sequences of Outreach, helping to greatly improve prospecting connect rates and move opportunities through the pipeline more quickly. Alyce is excited to announce its integration …

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Rich Relevance Adds Deep Learning So New Products Can Get Recommended

March 9, 2019
Many recommendation engines rely on patterns of consumer behavior — which are not very useful for new products that have no browsing or purchase histories. That’s the view of Carl Theobald, CEO of shopping rationalization platform Rich Relevance, which announced Monday enhancements that are designed to overcome this “cold start” problem on retailers’ sites. Understanding …

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