Martech Journals Team

Understanding Data Privacy- how is the world shaping up

Data spills of this sort would not happen if there were actual privacy, if the organizations involved lacked any records to lose. But the panelists weren’t there to ponder the absence of information in some dream world where netizens have complete control over the data that describes them. They were not looking to explore privacy …

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MarTech Evolution in the last five years and the road ahead

MarTech is the combination of marketing and technology. Every person and business using digital marketing as a major marketing tool is actually dealing with MarTech, since digital by its very nature is technology driven. MarTech is an amalgamation of activities, tools and initiatives based on technology to achieve an organization’s marketing goals and objectives. Here …

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Why should a business invest more in Marketing Technology?

Unlike any business process, marketing is evolving faster than any other process for any organization. Companies are seen investing more than ever on their marketing. This is purely possible because of the tools that have come to their aid. Yes, we are talking about the digital or technological aid which keeps feeding the organization with …

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How the Recommendation Engine Explosion Is Changing Martech and Content Consumption

The recommendation engine is one of the biggest martech innovations of the last few years, and it’s shaping our entire digital experience. For example, let’s say I visit the Harvard Business Review website and read about manufacturing marketing tactics (as one does). Soon, I’m getting retargeted marketing emails recommending the latest manufacturing supply chain management articles and …

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Social Media Marketing- A Non Statistical Review

Unlike any business process, marketing is evolving faster than any other process for any organization. Companies are seen investing more than ever on their marketing. Marketing trends keep changing and are ever evolving so its very important to keep up the pace with the changes. It will not be wrong to say that print ads …

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