Martech Journals Team

Driving In-Role and Extra-Role Brand Performance among Retail Frontline Salespeople: Antecedents and the Moderating Role of Customer Orientation

The organizational frontline in retail represents the frontline for an entire supply chain. This channel structure distances the branded supplier from the end consumer and makes the supplier dependent on a retail frontline salesperson that (1) it does not control and (2) also represents competing brands. This study reveals mechanisms that the supplier may use …

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Walmart CEO: The American consumer ‘is in pretty good shape’ right now

Walmart CEO Doug McMillon hasn’t noticed American consumers pulling back on spending to start this year, despite some fear that’s been the case amid a tariff tiff with China and some Americans receiving fewer dollars back in tax refunds in 2019. “I don’t know that I can call the whole year,” the CEO of the world’s largest retailer …

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Divorce deal gives MacKenzie Bezos $36 billion in Amazon stock, a quarter of couple’s total

The divorce of the world’s richest couple will leave Amazon founder and CEO Jeff Bezos with voting control of about 16 percent of the company’s stock, just as before, while MacKenzie Bezos will walk away owning shares worth some $35.7 billion, making her the world’s fourth-wealthiest woman. MacKenzie Bezos provided details of the divorce settlement …

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Trump’s China tariff dispute leaves retail and consumer brands in limbo

With the uncertain trade climate, Williams-Sonoma is already assuming tariffs on a wide range of home goods imported from China will rise to 25 percent in 2019. Steps to mitigate the impact of tariffs have included moving “a ton” of sourcing out of China, implementing price increases, shifting upholstery tasks to the U.S. and consolidating trade partner contracts. Williams-Sonoma in …

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TOP 10 DATA SCIENCE PLATFORMS THAT CASH THE ANALYTICS CODE

Data science platforms are the must-have tools for any business enterprises that aspire to scale up its frontiers. Data science platform is essentially a software hub around which all the data science functionalities like data exploration and integration from various sources, coding, model building are performed. Data science platforms are programmed to train and test …

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How is AI causing disruption in the B2B Sales Space

From being an intelligent organization to becoming an extremely powerful artificially intelligent organization, this transition is fast happening and every organization is trying its best to catch up with the pace of transition. Data is a really crucial asset for any organization and its decision making process. Getting fed with quality set of analyzed data …

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Pointers to keep in mind while selecting Disaster Recovery Solution

Before we start exploring solutions, lets first understand what disaster recovery is and why is it important for any organization today. Disaster recovery as a service (DRaaS) is a cloud computing and backup service model that uses cloud resources to protect applications and data from disruption caused by disaster. It gives an organization a total …

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Disaster Recovery as a Service- all you need to know

Disaster recovery as a service (DRaaS) is a cloud computing and backup service model that uses cloud resources to protect applications and data from disruption caused by disaster. It gives an organization a total system backup that allows for business continuity in the event of system failure. In the case of a natural disaster, you’ll …

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